article

Sales surge by 36%, seals set a new record, inheriting the spirit of women's foo

The November sales rankings for new energy vehicles have been released, and BYD's Seal model continues to be a "hit" while also welcoming a heavyweight owner. Recently, BYD released a public welfare promotional film titled "Moving Forward for Dreams," featuring the Asian Women's Footballer of the Year and the owner of BYD's 3 millionth new car, the Seal model - Ms. Wang Shuang, who together tell the story of football and dreams to pay tribute to all those who persist in moving forward for their dreams.

Wang Shuang was born in 1995, the same year BYD was founded. Despite different growth experiences, they share the same dream-building journey. Every step Wang Shuang takes towards the "Asian Women's Footballer of the Year" title is also a microcosm of BYD's rise.

I. What Lies Behind the "Asian Queen" Halo

In the women's football circle, Wang Shuang is known as the "Chinese female Messi." Throughout her 15-year football career, there have been many memorable moments that fans will always remember. However, Wang Shuang's shining career today is the result of hard work and dedication.

Advertisement

In the first two years as a professional player, Wang Shuang's monthly salary was only about 3,000 yuan, but she trained for up to 9 hours a day. During her transfer to South Korea, Wang Shuang unfortunately suffered from fatigue-induced bone fractures due to excessive training.

After recovering from the illness, Wang Shuang returned to the field and began her miraculous career. At the Women's World Cup in Canada, she scored a goal that narrowly defeated the strong American women's team, ending the 22-game unbeaten streak of the American women's team against the Chinese women's team. In 2018, Wang Shuang became the fourth Chinese "Asian Women's Footballer of the Year" after Sun Wen, Bai Jie, and Ma Xiaoxu.

When it comes to the persistence of dreams, BYD and Wang Shuang can be said to be "heroes cherishing heroes."

II. The Rise of BYD in AdversityIn stark contrast to its current status as a "pioneer of new energy vehicles," BYD, like Wang Shuang, faced numerous challenges in its early days.

In the era of CTP (Cell to Pack), high-energy-density ternary lithium batteries almost dominated the market, and lithium iron phosphate batteries were once discarded by capital into the list of industry elimination. On the other side of the ocean, Musk, when talking about BYD, was not at all polite and even showed three mocking smiles.

Faced with the pressure of the ternary lithium route, BYD's Blade Battery strongly proved itself with "nail penetration test," "crushing test," and "moose test," and on the basis of CTP, it independently developed the CTB (Cell to Body) structure, becoming a new benchmark in the new energy vehicle market.

At the same time, in order to achieve full autonomy in vehicle manufacturing, BYD focused on research and development, ending the monopoly of foreign enterprises in the automotive-grade chip - IGBT core. The Seal model is the combination of the two "black technologies" of CTB structure and ITAC system.

III. CTB Structure

In November, the total sales of BYD Seal reached 15,356 units, with a month-on-month growth of up to 36.3%. It not only refreshed the highest monthly sales record since its launch but also achieved a leap in sales momentum. As a new model born in less than half a year, the performance of the Seal is amazing.

As the Seal continues to break records, its CTB technology is also being understood by more car owners.

BYD's CTB technology, also known as the body integration technology, is derived from the traditional CTP vehicle layout technology. What CTB takes a step further is that by redesigning the power battery structure, it connects the car floor, battery, and car tray together, making the entire car chassis fully integrated. What are the benefits of such a design?

Compared with Tesla's main push for CTC technology, BYD's CTB structure focuses on supplementing the lateral strength and torsional stiffness of the transverse steel beam, consolidating the stability of the Blade Battery in the event of a side collision, while the torsional stiffness of up to 40,000N.m/° also allows the car to decompose the deformation pressure borne by specific parts in the event of a collision to all parts of the car, greatly improving the safety of the entire vehicle.

IV. ITAC SystemThe other "black technology" of the seal, the iTAC technology, is a set of intelligent torque control systems developed by BYD using the e-platform 3.0. During driving, iTAC can combine a comprehensive analysis of the vehicle's posture, wheel status, and driving conditions to precisely adjust the output torque of the front and rear drive motors, assisting the driver in stable vehicle control.

From a functional perspective, iTAC breaks the long-term dependence of domestic car manufacturers on the German Bosch ESP system. Reflected in the driving scenario, vehicles equipped with iTAC have a wheel speed prediction speed that is 50 milliseconds faster than cars using the Bosch ESP system. When there is an abnormality in wheel grip, the iTAC system can identify it earlier and avoid dangerous accidents such as skidding by adjusting the front and rear wheelbase.

It can be said that both the CTB architecture and the iTAC technology are the embodiment of the BYD team's determination to overcome difficulties and the spirit of women's football.

V. Conclusion

Today's Wang Shuang is no longer the little girl who stumbled on the field. BYD, which was once ridiculed by Musk, has also become the "most successful new energy car company" in Buffett's words.

From ordinary to excellent, the secret to success lies in the resilience to face challenges head-on. At 27 years old, both Wang Shuang and BYD are young, and their stories have only just begun.

Leave A Comment